Hi,
Unfortuntely, the "temporary" 8GB data was not articulated very well. Myself and three other Videtron customers, I had talked to, had never received any notification that the +8GB was temporary when it was implemented.
I have since received a text from Videtron stating the +8GB was only temporary and it would be reduced to the amount identified on the physical letter I had received earlier this summer. Less than a week after the text, my billing cycle occured, I have lost the +8GB, but received the +1GB per the physical letter.
People who did not exploit the "unlimited" usage are the ones to receive the least benefit (i.e. +1GB). Chances are the folks are never going to hit their new data limit. So what was the harm of leaving the +8GB? It is/was a huge public relations coup for Videotron against their competitors.
With the added data, people would never give up their Videotron plan and switch to a competitor. You would retain all those custormers. Now, those folks with +1GB, will just wait until the next best offer comes along. There won't be a call to customer retention/service, but rather a visit to a competitor's store, start a plan there, and simply port the phone number, resulting in the cancellation of the previous plan.
Yes, if everyone used the new data capacity to the limit, you might have network capacity issues, but chances of that are mid-to-low (given that people don't usually change their habits). While I understand the risks associated with network data capacity management, you could have also split the difference and move all users to +4GB. Everyone is treated the same and not reward the ones that expoited the "unlimited" usage.
I believe Videtron dropped the ball on this in the form of custormer retention and satisfaction.
Just my $0.02.
Go to the Videotron.com site
First steps
User Guide
Gamification
