Automation Isn’t Impossible—Even on Platforms Like Salesforce

Hello,
EZPassMA

I recently spoke with a company evaluating QA solutions for their Salesforce-based SaaS product. When I mentioned automation, they replied with something I’ve heard many times before:

“We’re avoiding automation because Salesforce uses dynamic IDs—so it’s basically impossible.”

That statement really resonated with me, because I’ve seen the opposite firsthand. Salesforce automation isn’t effortless, but it’s far from unachievable. I’ve managed a long-term Salesforce automation initiative using TestComplete, and while it definitely required a thoughtful approach, a solid framework made the entire process stable and repeatable.

Salesforce isn’t unique in this regard. Many large, customizable SaaS platforms get labeled as “too complex” to automate—whether due to shifting DOM structures, dynamic attributes, evolving UIs, or deeply layered components. These challenges can make automation feel overwhelming if you approach it with simple record-and-playback tools or without the right strategy.

But with the right patterns—robust locators, smart abstraction, component-based frameworks, and proactive maintenance—even the most complicated cloud platforms can be automated reliably. Not easy, but absolutely possible.